Experience

TRIM–Clarified Visual Communication, LLC Graphic Designer · 2002
Current web and print projects include:

www.commonwealthbirding.com  Commonwealth Birding · 2010

Art-directed website and photo shoot, creating a lifestyle brand of southern authenticity. Implemented e-commerce platform that featured products and services available for purchase. Maximized site traffic through social media marketing.

Mayor’s Youth Academy
 City of Richmond · 2010

Created motivational branding, inspiring hundreds of inner-city youth to sign up to gain workforce skills. Launched public initiative through multi-faceted campaign, including printed collateral, direct mail, and central website and application that served as hub for communication.

www.quirkgallery.com
 Quirk Gallery · 2009

Art-directed website and photo shoot for gallery’s new digital experience. Managed installation of content management systems for information and photography updates. Oversaw quality assurance during implementation of e-commerce platform. Provided written online-marketing strategy, as well as user tutorials for both informational and e-commerce sites. Maximized site traffic through social media marketing.

Ensure the Vote Campaign
 Virginia State Board of Elections · 2007-2009

Defined and designed state agency identity. Produced broadcast-ready signs for televised and online press briefings. Produced successful state-wide voter and media information print campaign that thwarted voter fraud and misinformation during 2008 presidential election.

• Effectively re-designed Voter Registration and Absentee Ballot Registration application forms, resulting in over 500,000 newly registered voters, over 500,000 absentees, and efficient processing of over 1.8 million forms
• 2009 Public Relations Society of America's Silver Medallion Public Service Award

¿Qué Pasa? Festival of Virginia
 VA Hispanic Chamber of Commerce · 2005-2009

Developed visually authentic identity of Hispanic cultural festival. Conceptualized, designed, and directed production of all creative collateral, including logo and letterhead, bilingual posters, banners, t-shirts, beverage cups, signs, print and television advertising, and event website.

• Delivered a genuine brand experience, yielding three years of all non-profit and commercial table sponsorships being sold
• Realized 75% growth in attendance over four years

Feria de la Oportunidad
 Virginia Hispanic Chamber of Commerce · 2007-2009

Conceived name and branded job fair and community resources day targeting Spanish-speaking and Latino communities. Managed application of branding via event website and large-scale signage. Art-directed television promotional spots.

• Effected 60% increase in attendance over three years
• 2008 Association of Cable Communicators' Golden Beacon Award Winner for Multicultural Public Relations
• 2007 Public Relations Society of America's Silver Medallion Certificate of Merit Winner for Multicultural Public Relations

Techead – Graphic Designer · 2003
Designed advertising and direct mail layouts for Wachovia Securities.

Starch Design – Graphic Designer · 2003
Produced packaging, posters, booklets, signs, and other print applications for retail clients.